Leading end-to-end UX research — from discovery and validation to translating user insights into strategic opportunities.
Turning research and business insights into clear MVP definitions, prioritized initiatives, and data-informed product roadmaps.
Connecting user value with business goals to deliver scalable innovation and measurable product impact.
- User interviews & FGDs for behavioral insights
- Surveys for quantitative validation
- Card sorting & tree testing for navigation clarity
- Usability testing for interaction feedback
- Prioritization frameworks (RICE, Impact–Effort)
- MVP scope definition based on data
- Translating metrics into product actions
- Post-launch validation & iteration
- Scalable IA design for enterprise dashboards
- Journey mapping & task flow structuring
- Taxonomy & labeling system design
- Source-of-truth documentation setup
- HMW workshops & alignment sessions
- Impact-based prioritization with BUs
- Bridging business goals with UX outcomes
- Mentoring teams on research-driven thinking
Unified 4 platforms (Safora, MyEnterprise, MyEnterprise Care, MyEnterprise Access) into a single dashboard. Optimized request processes that reduced escalations to customer care, improving both efficiency and user satisfaction.
Led competitive benchmarking and usability validation on early prototypes to accelerate MVP readiness.
Conducted FGDs with stakeholders and usability testing with end-users. Established IA to guide adoption across 3 business units.
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